Founded: 1974

Headquarters: Tokyo, Japan/Dover, NJ

Website: http://www.gshock.com/

Founded in 1974, G-shock by Casio is the toughest watch in the world. It was born from a developer’s dream of “creating a watch that never breaks.” Guided by a “Triple 10″ development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. And for the first time City Gear is going to carry the “REAL DEAL” G-SHOCK watches!

At a time when it was commonly believed that watches were breakable items, G-Shock’s development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. After approximately 2 years of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts. Since it launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

The list of celebrities who wear G-Shock goes on forever but here is a quick run down of a few: Redman, Kid Cudi, Bun B, Asher Roth, Steve Carell, Brad Pitt, Lil Wayne, Pharrell Williams, Usher, Kanye, and Brett Favre.

For more information go to: http://www.gshock.com/