Founder: Jonas Bevacqua and Robert Wright

Headquarters: Irvine, CA

Founded: 1999

Website: http://www.l-r-g.com/

LRG is a company designed to overthrow the masses by our influence. The slogan is simple, ‘underground inventive, overground effective”. LRG focuses on those trying to pay their rent with their passions. They strive to be a support group for the independent and underground culture by putting the spotlight where they think it really belongs, because it is much more than clothing and concepts. It is a way of living. LRG, innovative essence for the above average person.

LRG is here to empower the unheard and overlooked. We offer a clothing line dedicated to setting the standard in construction, use of rugged-raw materials, and a phenomenal attention to detail. Each season’s line demonstrates LRG’s continual goal to strive for originality beyond expectations. By using the latest denim treatments and washes, to ingenious graphic design and placement, LRG pushes fashion forward-conscious design beyond the mind-numbing logo strapped across your flavorless basic tee. For those of you who know who you are, know what you want, and are NOT afraid to express yourself true to form and flavor: Let the clothes you wear reflect your conscious choice to stand apart from the masses.

The celebrities who chose to live life innovatively and follow the LRG mantra include superstars such as: Kobe Bryant, Reggie Bush, Kanye West, John Legend, Drake, and Lebron.

For more information go to: http://www.l-r-g.com/