Thu, Sep 9, 2010

Founder: Pusha T. and Malice
Headquarters: Virginia
Key people: Doug Life, Pusha T. and Malice
Website: http://www.playcloths.com
Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle. Harkening back to the childhood notion of having clothing designated for school and play, the brand expands on the idea producing a range of apparel admissible whether you playground is the streets of Virginia or the beaches of St. Tropez. Utilizing bold graphics and a variation of stylistic influences, Play Cloths embraces individuality without sacrificing quality for style. Play Cloths is all work, all play.
Pusha T explains the line this way: “It represents youth and influence.” The collection along with the logo is said to inspire individuals to shift into the gear of feeling youthful yet charismatic to the idea of purchasing their clothing as collectibles. The collection currently consists of tees, polos, hoodies, jackets, denim jeans, and accessories. Play Cloths, pronounced “clothes,” is undeniably different than most clothing collections being that it is expressing the individuality within one to not feel as if they need to change their attire to exhibit the mode they are in for the day.
The idea is to put one in the mind frame of feeling as if you are always at play no matter where you are and what you are doing. However, as the logo depicts, you should always be on the run to get it-whatever “it” may be.Other world renown artists and groups who wear Play Cloths include Jay-Z, Diddy, N.E.R.D, and Kanye West.
For more information go to: http://www.playcloths.com
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