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“It’s a DIAMOND LIFE”
Diamond Supply apparel is now in City GEAR stores! Diamond Supply Co. mostly specializes in skateboarding. They started out as a skateboarding hardware company, then branched out and became a street wear Godzilla. With celebrities such as Rick Ross, Wiz Khalifa, Wale, Cassie, Snoop, and Chris Brown sporting their original and flawless designs, it’s no [...]
Continue reading...10 Deep: Fall 2011 Lookbook
1. September 2011
City Gear is proud to carry 10 Deep! 10 Deep is recognized as one of the best street wear brands today. 10 Deep was founded in 1995 by native New Yorker Scot Sasso. The 10 Deep motto is “Forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not [...]
Continue reading...Fall ’11: DGK lookbook
11. August 2011
DGK: For Those Who Come From Nothing Here’s a look at DGK, one of the many brands that is featured in City GEAR stores. Access these looks this Fall at a City GEAR near you!! DGK – FALL 2011 LOOKBOOK SHOOT from KAYOTV on Vimeo. Here is a behind the scenes video wrapping up the [...]
Continue reading...DGK: Dirty Ghetto Kids
16. June 2011
Founded: in 2002 by Stevie Williams Headquarters: California Motto: “DGK ALL DAY” Website: dgk-skateboards.com In 2002, professional skateboarder Stevie Williams decided to fill the need for stylish apparel that would cater to the up and coming urban skateboarding community. Growing up on the streets of Philadelphia, Stevie and his crew of friends called themselves [...]
Continue reading...Sneaktip
29. December 2010
Founder: Marlon Reichel Headquarters: Coney Island, NY Website: http://www.thesneaktip.com/ Coming straight out of Brooklyn’s legendary Coney Island neighborhood, Sneaktip seeks to not only pay homage to classic sneaker releases, but also make strides within the industry as purveyors of the culture. With the recent flow of commemorative releases, tiered exclusive accounts and the retro/vintage phenomenon, [...]
Continue reading...IM KING
29. December 2010
IM KING Founder: Andy, Polo, and Brian Headquarters: Cali Website: www.imking.com Personalities like 50 Cent, Elijah Wood, Zab Judah, and T-PAIN are among those who have been spotted reppin’ IMKING (pronounced I AM KING) t-shirts and accessories, fit for a king. We will be carrying t-shirts only. In 2006, two ambitious friends set out in [...]
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7. September 2011
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