G-Star Raw

Founded: 1989 Website: http://www.g-star.com Celebs: Jay-Z, Usher, Chris Brown, Wiz Khalifa, Young Jeezy, and more Website: http://www.g-star.com When is comes to the best is basketball you think of Michael Jordan, but when you think of “RAW” Denim G-Star should be the first name that comes to mind. Unique, comfortable, and high quality are some of [...]

Continue reading...

GoodWood

Founded: 2007 Headquarters: Brooklyn, NY Key people: Kerri O’Connell Website: goodwoodnyc.com GoodWood jewelry began in 2007 in New York City. Founder Kerri O’Connell decided to create a line of jewelry that was unlike anything that was currently on the market. She got the idea to create fashion forward urban jewelry, but with a whole new [...]

Continue reading...

Born Fly

Founded: 2004 Headquarters: New York, NY Website: Born-Fly.com Born Fly is a recent “brand” from New York that has come right out the gate with great designs & prices. “Established in 2004, Born Fly has evolved from a small NYC T-shirt line to a proper street wear collection, worn by such fly individuals as T-Pain, [...]

Continue reading...

Diamond Supply Co.

Diamond Supply apparel is now in City GEAR stores! Diamond Supply Co. mostly specializes in skateboarding. They started out as a skateboarding hardware company, then branched out and became a street wear Godzilla. With celebrities such as Rick Ross, Wiz Khalifa, Wale, Cassie,  Snoop, and Chris Brown sporting their original and flawless designs, it’s no [...]

Continue reading...

DGK: Dirty Ghetto Kids

Founded: in 2002 by Stevie Williams Headquarters: California Motto: “DGK ALL DAY” Website: dgk-skateboards.com   In 2002, professional skateboarder Stevie Williams decided to fill the need for stylish apparel that would cater to the up and coming urban skateboarding community. Growing up on the streets of Philadelphia, Stevie and his crew of friends called themselves [...]

Continue reading...

Sneaktip

Founder: Marlon Reichel Headquarters: Coney Island, NY Website: http://www.thesneaktip.com/ Coming straight out of Brooklyn’s legendary Coney Island neighborhood, Sneaktip seeks to not only pay homage to classic sneaker releases, but also make strides within the industry as purveyors of the culture. With the recent flow of commemorative releases, tiered exclusive accounts and the retro/vintage phenomenon, [...]

Continue reading...