Ten years as a leader in American fashion and THE STREETS ARE STILL WATCHING. Launched in 1999 from the meteoric success of Rocafella Records, maintained today through cutting edge design and innovation, Rocawear has evolved with its loyal customer. With a cultural magnate at the helm of the company in Shawn Carter, Rocawear is positioned for 10 more years of global domination.

Come to your local CITY GEAR and help Rocawear celebrate 10 years of success.